Англо-русский экономический словарь.
Advertising campaign — An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.The critical… … Wikipedia
sample — / sɑ:mpəl/ noun 1. a small part of an item which is used to show what the whole item is like ● Can you provide us with a sample of the cloth or a cloth sample? 2. a small group which is studied in order to show what a larger group is like ● We… … Marketing dictionary in english
Dancer Fitzgerald Sample — (DFS later DFS Dorland) was a top tier Madison Avenue advertising agency during the 20th century originally founded in Chicago in 1923. It was acquired and merged into the Saatchi Saatchi network in the 1980s. Contents 1 History 2 Legacy 3… … Wikipedia
Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar … Wikipedia
Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King … Wikipedia
Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… … Wikipedia
Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… … Wikipedia
Free sample — A free sample or freebie is a portion of food or other product which is given out in shopping malls, grocery stores, and other venues.cite book last =De Bower first =Herbert Francis authorlink = coauthors = title =Advertising principles publisher … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
Nielsen ratings — are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a… … Wikipedia
Pharmaceutical marketing — An advertisement for the prescription antidepressant Wellbutrin, targeted to a physician audience. Pharmaceutical marketing , sometimes called medico marketing, is the business of advertising or otherwise promoting the sale of pharmaceuticals or… … Wikipedia
